|Photo courtesy of Stuart Miles/|
A week or so I reached a milestone on my blog: I published my 100th post. Woo hoo.
I started writing blog posts 3 years ago, however, only started publishing them on my website in September last year. So in fact I’ve actually written about 250 posts but only 100 have seen the light of day.
My US distributor had encouraged me last year to become an active blogger writing two or three posts a week so I could build a community of readers who might then read Angelguard. But writing and publishing blog posts doesn’t necessarily get you readers. Readers, firstly, have to find your blog.
For six months or so I published two or three posts a week on various subjects:
- my publishing journey
- some perspectives on spiritual warfare and prayer as that is what Angelguard is about,
- my musings on what I’m studying and reading,
- book reviews.
I don’t have many readers and that’s okay for now. It’s a journey which I’m enjoying.
Fiction vs Non-Fiction
The majority of fiction authors I read don’t blog. I read mostly in the suspense/thriller genre in the Christian market. There is one author who has published eight novels who now blogs consistently each week. However, this is uncommon amongst the authors I read.
That’s not to say other fiction authors don’t blog. There are a number of authors that share a blog so each author only writes once a week, fortnight or month depending on the number of collaborators.
It makes a lot of sense for non-fiction writers to blog. I read a lot of non-fiction and many of these authors blog consistently. They are able to share their “expertise” in blog posts.
However, for a fiction author it’s more challenging for a number of reasons:
- Writing time is precious so when we do have time we want to be working on our manuscripts, not blog posts,
- What do our readers what to read from us? Our stories. Certainly there is related material we can provide, for example, our publishing journey, character insights, deleted scenes, and so on. However, unless you have a lot of material this soon runs out.
- There are alternative mechanisms for building one’s tribe of readers: email newsletters, Facebook, and so on.
- Lack of enjoyment from blogging.
Successful bloggers feed their readers. That’s why people keep coming back.
So why blog?
Agent Rachelle Gardner wrote a magnificent post on the subject late last year. I’d encourage you to read it.
Reasons why I continue to blog:
- I enjoy it. I’m keen to establish a second writing voice, not just my novel voice. This helps me when drafting posts for ICFW, Christian Writers Downunder (CWD) and ACFW that I contribute to on a regular basis.
- I love promoting other authors. So I now interview authors and promote their work with giveaways and such. This week I’m featuring Tosca Lee and Ted Dekker on the release of “Sovereign”.
- It helps me explore aspects of my faith. Writing helps me crystallise my thinking. In addition, having others contribute to the discussion aids my thinking and I hope theirs.
- I plan to add additional information that is relevant to the Angelguard Chronicles that I trust readers will enjoy.
- I hope this experience will enable me to develop more guest spots on other relevant blogs. What is clearly evident in the non-fiction world, guest posting is very important in building one’s tribe and/or expertise.
Do you blog? What tips do you have for we novice bloggers? Would you like to blog? Did you blog but have now stopped? I’d love to hear other people’s thoughts on blogging.