Monday, June 26, 2017

Author Newsletters — Part 2: Finding Subscribers

By Valerie Comer

Back in April, I posted Author Newsletters — Part 1: Getting Started, in which I discussed when, how, and where to begin an author newsletter. But what’s the good of investing the time to get something rolling just for your three email addresses and your mom, right? You want subscribers, and you’ve basically got three places to find them.

1. Turning friends and family into fans

At first, your subscribers will come from people you know. Just this one time, send a personalized email to many or most of your email contacts. Give them a brief update on your writing progress, and let them know you’ve set up a newsletter. Tell them you will not harass them, so this is the only time you'll ask them personally. Then, of course, give them the link! It may take the better part of a day or two to email your friends, family, and acquaintances. It is time well spent. You’re touching base, you’re being respectful, and you’re offering them something of value.

Passive ways to encourage signups include adding the link to
• your email signature
• your social media accounts

2. Turning readers into fans

In my opinion, the best source of new subscribers is from those who are reading your books now. When they get to the end of their current read (your book!) and breathe a happy sigh, reluctant to part with your characters, what would you like them to do?

• Buy the next book in the series if it’s available
• Subscribe to your list so they’ll know when the next book releases

How do you get them to do that? Simply invite them. For the next book, I usually offer the first chapter (even if it’s all I have written yet) after the final chapter of the current book, with a link at the end of the excerpt: Buy 'this book’ here. It’s a retail link if the book is available and a link to the book’s page on my website if it isn’t. If there are no retail links yet, the book page invites readers to join my email list to find out when ‘this book’ releases.

The subscription link at the end of my book is simply a more direct link to the email signup!

But here’s a good question: why would a total stranger sign up for your newsletter?

You offer a reader magnet (aka a lead magnet). It’s just what it sounds like: an offer so good it’s like their finger is drawn to the link magnetically. They can’t possibly resist clicking that link or button.

In practical terms, a reader magnet is something you offer your new subscribers in exchange for their email address. It incentivizes them to move from being a casual reader to a subscriber. In my case, I offer a 7500-word short story that takes place at 2.5 in my six-book Farm Fresh Romance series.

This short story was directly responsible for about 3,000 new subscribers in just under one year. It took me a week to write, and a small amount of money to have edited. My designer created a simple cover for it — one that doesn’t need to look competitive on retail sites since it will never be for sale. Readers click to receive this story every day, so the minimal effort has been well worth it.

Whatever you write, that’s what readers will want more of in your reader magnet. Here are some ideas:

• A report on something related to your topic (nonfiction or fiction)
• A full-length book that is also for sale (nonfiction or fiction)
• A short story linked to your novels (fiction)
• A case study or character interviews (fiction)
• A world history (fantasy/scifi)
• Exclusive audio or video content
• Other? This is only limited by your genre and your imagination!

If you start offering Kindles or other non-book prizes, you might find yourself with subscribers who are there for the prize, not because they care about your work. So, I recommend aligning any incentives very closely with your own content.

Make it worthwhile to be on your list. Promise them exclusive content or sneak previews or giveaways or other opportunities, and then follow through.

You can deliver this bonus material several ways:

• Most email marketing service providers allow you to upload content for subscribers to download
• Host the material on your own site and offer the link in your welcome letter
• Use a service such as BookFunnel or Instafreebie

Personally, I’m a huge fan of BookFunnel. There’s a monthly (or annual) fee, but they offer terrific support to both authors and readers. I upload both an epub and a mobi file, and BF walks people through how to download the correct file onto their preferred device.

3. Turning strangers into fans

Turning friends, family, and readers into fans probably won’t cost you anything beyond the basic service fee at your mailing list provider. But what if you want to grow your list more quickly? Before you jump on the bandwagon — or pooh-pooh the idea — here are some considerations.

• How much is a subscriber worth?
• How many books do you have out?
• How many will you have in the next year?
• How much do you earn per book sale?
• What if you paid two dollars to gain that subscriber, they bought one more book of yours, and you made that two dollars back?

If you think you might be interested in paying for growth, there are a variety of places you can pay for additional exposure.

• Facebook lead generation ads
• Twitter lead pages
• Ryan Zee, LitRing, and other list-building promotions
• BookFunnel
• Instafreebie

I haven’t tried social media advertising ads for lead generation yet, though I plan to run some this summer. I have participated in two Ryan Zee promotions so far. He invites 25+ authors, usually in close genre, to pay $60US (prices may vary) and offer several e-books to the winners. He adds a Kindle, creates graphics, and runs the promotion, asking everyone to share. Each person who signs into his ‘booksweeps’ gets added to all participating author newsletters… there is full disclosure. I expected to find these subscribers cooler, but the unsubscribe rate has been low while open rates and click rates (more on stats in the fourth post on author newsletters) have been similar to my organic lists.

BookFunnel offers a DIY group promotion page. Seventeen Christian Contemporary Romance authors joined together in April for a promo event that was considerably cheaper than Ryan Zee. We all promoted the event. Curious readers could click individual book covers and choose to get the book free by subscribing to that author’s newsletter, so the results were more targeted. It was a great experience, with over 500 new email addresses added for pennies each.

I haven’t ever used LitRing or Instafreebie, but mention them because they are popular and may be methods you’d like to look into. Of course, there are more options, too.

Note: If you have signup sheets out at events, either keep an iPad open to your subscription page so they can sign up themselves, or keep the dated documentation to prove that person specifically asked to join the list. You don’t want to be accused of spam!

I hope this gives you some ideas of how to find subscribers for your newsletter. What ideas can you come up with to offer as reader magnets? Any questions about finding subscribers?

This is the second in a four-part series on author newsletters that I’ll post in 2017. Find Part 1 (Getting Started) here. In later episodes, I’ll cover how to choose content and how to track your statistics.

Valerie Comer's life on a small farm in western Canada provides the seed for stories of contemporary inspirational romance. Like many of her characters, Valerie and her family grow much of their own food and are active in the local foods movement as well as their church. She only hopes her creations enjoy their happily-ever-afters as much as she does hers, shared with her husband, adult kids, and adorable granddaughters.

Valerie is a USA Today bestselling author and a two-time Word Award winner. She writes engaging characters, strong communities, and deep faith as she injects experience laced with humor into her green clean romances. Visit her at

Sunday, June 25, 2017


Coming Up This Week 


Valerie Comer: Author Newsletters — Part 2: Finding Subscribers


Iola Goulton: Book Recommendation: Grounded Hearts by Jeanne M Dickson 


Rita Galieh


Patricia Beal: To Write, or Not to Write: Is That a Legit Question? ~ by Patricia Beal

Friday Devotion 

Ufuoma Daniella Ojo


New Releases

Carolyn Miller's regency romance set in England, The Captivating Lady Charlotte, Book 2 in her Regency Brides series, is a June 2017 release from Kregel.

Kara Isaac's contemporary romance set in Australia and New Zealand, Then There Was You, releases independently in June 2017.


Upcoming Releases

Valerie Comer's contemporary romance set in the US, Memories of Mist, Book 3 in her Urban Farm Fresh Romance series, releases independently in July 2017.

Lisa Harris' romantic suspense set in Italy, Fatal Cover-Up, will be a July 2017 release from Love Inspired Suspense.

Valerie Comer's contemporary romance set in the US, Better Than a Crown, Book 3 in her Christmas in Montana Romance series, releases independently in October 2017.

Carolyn Miller's regency romance set in England, The Dishonorable Miss DeLancey, Book 3 in her Regency Brides series, will be an October 2017 release from Kregel.

Lucy Thompson's historical romance set in Australia, Waltzing Matilda, in The Captive Bride Collection: 9 Stories of Great Challenges Overcome Through Great Love, will be an October 2017 release from Barbour. 

Valerie Comer's contemporary romance set in the US, Rooted in Love, Book 2 in her new Garden Grown Romance series (part of Arcadia Valley Romance multi-author series) releases independently in November 2017.

Lisa Harris' romantic suspense set in USA, Vanishing Point: A Nikki Boyd Novel, will be a November 2017 release from Revell.

To find more International Christian Fiction books, please visit our 2013 - 2016 Book Releases page and Backlist Titles.

Friday, June 23, 2017

DEVOTIONAL: Going boldly to the Throne

By Leila Halawe 

One of my favorite books in the Bible is the book of Ruth. we all know the story; Ruth loses her husband and needs to make a choice between staying with her mother-in-law, Naomi, or walking away like her sister-in-law and starting a new life. Ruth decides to stay with her mother-in-law and journeys back with Naomi to her homeland of Bethlehem where she meets Boaz and gets married and starts her happily ever after. It's a beautiful story of loyalty and love but the more I read it, the more I see it's a story of courage. Specifically, Ruth's courage to step out in faith. 

After being back in Bethlehem for a while, Naomi comes up with a plan to get Ruth married to Boaz. She instructs her make it known to him that she is available for marriage by going Boaz while he sleeping and lay herself at his feet. Literally. I don't know about you but the thought of walking up to a man and laying at his feet to let him know that I am available for marriage doesn't sit that well with me. It's the equivalent of going up to a long distant relative and letting them know in no uncertain terms that you are available for marriage and that you want them to marry you. Yet, that is exactly what Ruth did. 

I would imagine there was some hesitation on Ruth’s part at going to Boaz and making her intentions knows, especially as there had been no real relationship between the two of them. She was putting herself out there not knowing if Boaz would actually redeem her. She was putting her reputation, her self-respect and heart on the line by laying at his feet because the truth is that he could very well have rejected her. They assumed he was a decent man based on his reputation and what they had seen of him, but really, they couldn't have been sure they would get the outcome they wanted. Ruth had no guarantee that he would step up and redeem her, so she was really taking a really bold step of faith by going to him. That level of boldness takes courage. A lot of courage. But the more we read about the Ruth, the more courage we see, and we really see it in chapter 3, when Boaz wakes up to find her at his feet, 

“Who are you?” he asked.
“I am your servant Ruth,” she said. “Spread the corner of your garment over me, since you are a guardian-redeemer of our family.” (Ruth 3:9)

Not only does Ruth lay herself at his feet and wait patiently for him to wake up and find her, when asked, she tells him exactly what she needs and wants. Her actions, both spoken and unspoken, were a way of saying, 'I need protection and coverage. I need provision and you can provide that, so please provide it.' Personally, I struggle to ask for help when I need it, yet we see Ruth put aside all fear and pride and nerves to speak out what she needs. Ruth sets a great example of being bold and taking a leap of faith. She took her requests to the one that she believed could redeem her and provide for her. She lay at his feet and poured out her requests. She didn’t hold back or side step what she really wanted; she was bold and spoke out exactly what it is that she wanted. Fearlessly. Courageously. And we can do the same today.

Recognising our need for provision and protection takes courage. Speaking it out takes more courage. We are taught to ‘put on a brave face.’ To not show weakness. We live in a world where meekness is seen as weakness yet, it takes a lot of courage to search your own heart and uncover what you really want and need, then to go and ask for it. Like Ruth, we have a Redeemer that can and will provide for us but the difference is that we know our Redeemer will answer our call. We know he will answer our prayer because we have a Savior that invites us to share our heart with Him. He tore the veil so that we would have complete access to Him and freely go to His Throne and pour out our heart.  

Will He always answer with a ‘yes’? No, He won’t, but sometimes the best yes we can get is a no. And just because we have no guarantee that He will give us exactly what we want, it doesn’t mean we can’t ask. It doesn’t mean that we can’t dream big and dream of being world changers and light bearers for His Kingdom. Our Redeemer is the King of Kings and the Lord of the impossible, so nothing we ask is too hard for Him. He knows what is best for us, so we can be confident that His provision will far exceed anything we can possible imagine.  

Today, can I encourage us to be dreamers. Can I encourage us to be people that think big and dream bigger. And can I encourage us to boldly step up to His Throne, lay at His feet and ask for what it is our heart desires; big or small, crazy or impossible, let us go to Him knowing that the One that redeemed us by His blood has His arms wide open waiting to embrace us. 

Leila (Lays) Halawe is a Sydney based coffee loving nonfiction writer and blogger. She has published a short devotional, Love By Devotion, and shares her views on life and faith via her blog page Looking In. You can connect with her via Facebook at Leila Halawe Author and via Twitter at Leila Halawe.

Thursday, June 22, 2017

Best of the ICFW Archives ~ Interview with Elsie O. Oghenekaro

Interview with Elsie Oghenekaro by Ufuoma Daniella Ojo

It's an honour to bring an interview with Nigerian children's book author, Elsie Oghenekaro. Elsie has written numerous short stories, children's books and biographies. She is also a travel agent, a mother of 5 young children and active in her local church.

When did you first realise that you wanted to be a writer?

I have always had the desire to write. I wrote my first story when I was eleven years old, although I didn’t do anything with it. I just loved reading and writing. When I was nine years old, I had to leave my parents and go live with an older sister and her family to help out with her kids. Her husband was quite abusive to me, but he had a large library of books and these became my succor. I read everything available and signed up as a member of the local public library. I had few friends because of the restrictive environment at home, so I started “talking” to my books. I would write down my thoughts, hopes, dreams and would imagine myself living in happier times and surroundings. I would create characters in my head and whenever things got out of hand at home, I would retreat into the happier world in my head.

Read more at the following link:

Wednesday, June 21, 2017

Free Word Search

I’m so excited to announce my new website for Lilac Lane Publishing!

Currently, Lilac Lane is publishing a series of Jane Austen Colouring & Activity Books.

A colouring and activity book is already available for Pride and Prejudice, and Sense and Sensibility. You can purchase them at any of the major online retailers. Emma is coming next! It’s scheduled for release in the fall!

I also have a slew of books that I’ve written that will be published in the near future.

For instance, there’s a 3 book series featuring the grandchildren from Highland Hearts! And if you loved the cast from Highland Hearts, they’ll be in the Americas! You’ll get to see what became of them!

So please, hop on over to Lilac Lane Publishing’s website and sign up for the newsletter. Not only will you stay informed, but I’m giving away a FREE Jane Austen Colouring & Activity Books WORD SEARCH!

Just go to the Newsletter section of the website to get your FREE COPY!

See you there!

And depending on where you live,
Happy 1st day of Summer / Winter !


Tuesday, June 20, 2017

Don’t Judge a Book By Its Cover

By Lisa Harris

Except I confess, I do.

I love covers. I love them so much, in fact, that there have been times that I've chosen to buy a book simply because I loved the cover. But the opposite is true as well. I've dismissed books because I didn't like the cover. And while that might not be fair to the author, covers speak to me.

In fact, I think that was the hardest part of switching to an ebook reader for me. (And I only did so because we are hundreds of miles from the nearest bookstore!) I could no longer study the front and back of a cover before diving into a novel. Covers set the tone and give the reader a glimpse into the story's world. As an author, one of the most exciting moments in the book process is that moment when I click on the file from my publisher and see my cover for the very first time. I just love covers.

I'm currently in the processes of putting up on line a number of my older books that I've been given the rights back to by previous publishers as ebooks. And while the content is mine, I don't have the rights to use the covers. Which means brand new covers. And while I could have paid someone to design the new covers, in trying to learn the entire process of Indie publishing, I decided to take on the task of making my own covers.

Here are two things (of many) I've learned.

1. People DO judge a book by it's cover. 

After doing a bunch of research, I realized that the new covers I had made--and loved--for my Mission Hope series didn't fit their genre of romantic suspense. At all. Which also meant the books weren't selling well. They showed that the setting was Africa, but there was nothing to indicate that this was a suspense novel, expect perhaps the title which hadn't changed. What surprised me the most--and proved to me how important cover really is--was how changing the cover made my sales go up.



2. Covers MUST fit the genre you're writing for.

The first time I attempted to make covers for my books was several years ago for a cozy mystery series I got the rights back on. At the time, with limited resources out there, they were okay. But definitely didn't scream COZY. And today. . .they really fall short. I just changed these and don't think they've switched yet, so I haven't seen sales change yet, but I think they will.

BEFORE (Book two)

AFTER (Books 1-3)

Over the past few months, I've jumped into another writing project. This time I'm going Indie on a book I wrote about ten years ago with another author. This has meant that except for edits, we're doing everything ourselves. Once again, it's been fascinating and a bit terrifying. The book has been totally rewritten, edited, formated, cover made, ads made, marketing planned. . .I could go on and on. It has really made me appreciate greatly my traditional publishers--that I hope to never leave--while at the same time it has forced me to learn to do a lot of technical things I never imaged doing. And I have to say, I'm so glad I did. But once again, it's always a bit scary as you wait to see what people think about the new cover.

So what about you? Do you love covers as much as I do? Have you ever bought a book just because of it's cover? Have you passed on a book because of it's cover?

Let me know what you think!


(Find out more about my books at my website.)

Monday, June 19, 2017

On Antiques, Gifts, and Talents

By Iola Goulton

Paeroa is a small town not far from where I live. It has two claims to fame. It’s the home of L&P, our national soft drink which is World Famous in New Zealand. (I wrote a blog post explaining the history of L&P here.) It's other claim to fame is newer, yet older.

Paeroa is famous for its antique shops.

My husband and I visited some of those antique shops recently. We weren’ t looking for anything in particular—we were driving through Paeroa on one of our weekend drives, and decided to stop and look. It was an interesting afternoon, but one which left me feeling somewhat sad.

Some of the shops were small and cramped, filled with an eclectic mix of china, cutlery, glassware, clothes, books, tools, and telephones all mixed in together. Some items were definitely antique, while others looked more like second-hand—old and tired. Other shops were larger and more spacious, with different spaces for different categories of goods for sale.

There were many beautiful things for sale—some of which were familiar as items I remember seeing in my grandmother’s house when I was a child. A lot of the prices seemed more than reasonable, especially considering what items of comparable quality would cost today–and what the items themselves would have cost when new.

There were complete china dinner sets, with eight or twelve settings. Silver cutlery sets in beautiful presentation cases. Glass and crystal fine enough to grace any table. Classic brands such as Wedgewod, Royal Albert, and Crown Lynn. Everything was in perfect condition, even the “everyday” crockery.

Yet it was all sitting in a what was essentially a junk shop. Unused.

I wondered why. People had paid good money for these beautiful things, these beautiful unused things. I thought of my crockery at home—plates covered in knife marks, some newer than others because we’ve bought new pieces over the years to replace those pieces which have been chipped or broken.

I thought of my cutlery set, a wedding present which hasn’t had all eight pieces in a long time. The teaspoon monster strikes often in our house. And I wondered …

All these beautiful things. Had they ever been used?

Were they unwanted gifts, stored in the back of a cupboard for years, forgotten, then sold or given away when the owners moved house (or moved into an old folks’ home). Were they precious pieces, bought for “best”, and never used for fear of breaking the delicate china?

Either way, it seems like a waste.

People spent hours earning the money to buy these things which were rarely or never used. Then they were packaged up and sent off to an antique shop—donated, or sold for a fraction of their original price. I hope the original owners got some enjoyment out of these items, gifts or not.

Because to receive a gift and never use it is a waste.

To have a talent and never use it is a waste.

It reminded me of the gifts we’ve been given—not so much the physical gifts we receive for Christmas and birthdays, but the gifts God has given us. Too often, we waste or squander what we’ve been given.

That too is a waste.

May we remember to use and appreciate our God-given gifts and talents. May we not waste them or squander them by leaving them sitting on a shelf until it’s too late.

And the Gift of Salvation. May we never waste or squander that gift.

About Iola Goulton

I am a freelance editor specialising in Christian fiction. Visit my website at download a comprehensive list of publishers of Christian fiction. 

I also write contemporary Christian romance with a Kiwi twist—find out more at

You can also find me on:
Facebook (Author)
Facebook (Editing)