Friday, April 30, 2010
What makes you buy a book? Part 2
Thanks so much to all of you who participated in my poll! As I said in my last post, as I work to promote Blood Ransom, primarily on the web, I am trying to see what types of promotion works the best. So that brought me to ask the question, what is it that catches our eye as a reader so we're willing to buy that one book out of the thousands that are for sale out there.
*Out of the thirty-eight people who voted, twenty-eight said that it was the author that compelled them to buy a book.
*Second, at twenty-six votes, was the back cover blurb.
*Coming in at a close third, with twenty votes, was word of mouth.
*The other significant vote was the cover art at 15 votes. It's worth mentioning as well, that online/newspaper reviews was next in line with 10 votes, which ties in closely with word of mouth.
Where we live, the nearest bookstore is several hundred miles away and the mail isn't reliable enough to have things sent to us, so when I do have a chance to buy books (often when we are back in the States with limited luggage), I have to choose carefully. For me, I definitely agree with the top three choices, though the back cover blurb and word of mouth/online reviews are probably even more important to me than the author. There are some authors that I like to read all their books, but I'm also always interested in finding a new voice in my favorite genres.
What about you? Were you surprised with the answers or did you agree with them? Let me know what you think!
Lisa Harris is an award-winning author of twenty novels and novellas. She lives with her husband and their three children in Mozambique, Africa, where they work as missionaries. When she’s not busy writing or home schooling, she loves traveling, cooking different ethnic foods, and going on game drives through the African bush.
Visit her website or her blog for information on Blood Ransom--that releases this month, and all her books.